Case study
GoGlow.
A multi-unit beauty franchise that needed one creative partner who could handle the feed, the website, the campaigns, and the influencer programme. For years.
Context
Multiple units. One brand. No fragmentation.
GoGlow is a spray-tanning and beauty franchise with multiple units across São Paulo — Vila Mariana, Vila Romana, Arouche. Bookings run through Fresha; the brand lives on Instagram at @goglowbronze.
What they needed was rare in the agency world: a single creative partner who could be trusted with all of it. The feed, the website, the campaigns, the influencer relationships. For years. Without dropping any of it.
Approach
All of it. End-to-end. For years.
Sofia became GoGlow's full creative engine. She ran the Instagram across years, built the website that's live today, and worked with every unit in the franchise. She executed multiple campaigns end-to-end and managed the entire influencer programme — from sourcing, to negotiation, to execution, to delivery. Multiple cycles. Same standard.
- → Instagram management — multi-year continuous
- → Website design + build — the version live today
- → Cross-unit creative — every location in the franchise
- → Campaign execution — multiple full cycles
- → Influencer programme — sourcing through delivery, full ownership
Outcome
A brand that kept growing because someone kept showing up.
What's worth noticing about GoGlow isn't a single campaign number — it's the years. Most agencies churn through clients. GoGlow trusted one creative partner across multi-unit expansion, hundreds of posts, dozens of campaigns and an entire influencer programme. That kind of continuity is usually only available to brands ten times the size.